Content Strategy & Writing Services

Scenario #1:

“I’m in the process of planning a new website/reworking my existing one. I have ideas or written content, but I’m not sure it’s the right fit for the new direction!”

Supplementary Support

What you have: Lots of written content and a firm idea of where you want to go with it, but no time to sort, edit, and schedule it all.

What I’ll do:

  • Review and edit your existing writing.
  • Research industry counterparts.
  • Create content pillars and buckets that suit your existing copy and future plans.
  • Develop a six-month content strategy that complements your busy schedule and two main goals.
  • Create a simple branded style guide that will make sure you and every other writer you bring on board are always on the same page, words-wise.
  • Includes 2 one-hour meetings: one at the beginning of the project and one at the end.

Investment: Packages start at $1500.00 CAD + GST

Comprehensive Content

What you have: Amazing ideas for your content and a slew of inspirational examples, but not much down on paper just yet.

What I’ll do:

  • Comb through your ideas and research industry counterparts to develop a six-month content strategy that complements your busy schedule and two main goals, including content pillars and buckets.
  • Design outlines for six blog posts and four additional written components, such as landing pages, social, newsletters, etc.
  • Create a simple, branded style guide for cohesion in future writing.
  • Includes 3 one-hour meetings: the beginning, middle, and end of the project.

Investment: Packages start at $3000.00 CAD + GST

Add Ons

Copywriting

From grabby headers to button text that gets clicks without being clickbait, I’ll outfit your site with copy that converts.

Investment: Starting at $500 CAD + GST

Developer/designer input

Need help on the visual side? I work with an experienced and talented front-end developer and graphic designer. Ask me how we can bring them on board!

Investment: Depends on many factors and designer availability. Please reach out for pricing.

Scenario #2:

“I have an existing business or great business idea. I’m ready to dive into a detailed website that informs, engages, and converts customers, but I need help wrangling ideas, planning output, and getting it written.”

Let’s get you going from the ground up!

  • Content strategy planning session (1–1.5 hrs) : We sit down and figure out what you need. I’ll send a questionnaire over beforehand, so we can dive right into your one-of-a-kind project.
  • Summary of session and outline of requested details: After our session, I share a document that shores up everything we discussed and lays out the next steps.
  • Review of website and industry counterparts: I begin combing through your site and researching the similar organizations you highlighted. From this comes our Ideas document, where you can add your notes.
  • Mock-up of content components: I list out the components I’ll create, to make sure we’re all on the same page. This includes
    • outlines for future articles/blogs (that you approved in the Ideas document)
    • detailed list of all landing page and other copy
    • brief style guide for consistent voice throughout
  • Development of content components: After you approve the mock-up, I get to work building everything out. All content is delivered in a text document organized according to your site layout, so you can easily transfer the copy.
  • Draft review and revisions: I share my draft of your content components. Packages include one round of revisions.
  • Wrap-up meeting (1 hr) : A quick review. We go over how you can continue to create great content.
  • Final content pillar document delivery: I deliver a final document of recommended pillars and buckets for your content forward to help you keep your content hyper-focused on your organization’s goals.

Investment: Starting at $4500.00 CAD + GST

Add ons

Mid-project meeting to discuss any changes or further details (up to 90 min): $150

Use of your document-sharing software/platform (anything other than Google Workspace): $50 (single charge/project)

Additional revisions (moderate to significant changes requested after you have signed off on outlines): $100