About Me

Hey there!  I’m a content strategist, editor, and writer with a penchant for project management. (Fun fact: I’m also a fitness instructor and trainer!)

I help socially conscious companies plan, develop, and distribute outstanding content that highlights their genuine passion for the services they offer, with a focus on compassionate communication and genuine connection.

I've spent a decade working in this field, starting with a baccalaureate degree in Journalism and many years as a content manager for a digital publishing startup, where I managed the words on multiple websites.

In the coming years, I look forward to shifting my services more toward project management and workflow, helping clients create content that’s sustainable and impactful. I also offer editorial project and team management, something I’ve done for nearly eight years.

When I'm not getting wordy with it, you'll probably find me with my nose deep in speculative fiction, studying for fitness certifications, or baking (and eating) pretty much anything.

I can’t wait to hear about your business, your game-changing vision, and your content aspirations!

Selected Work Experience

Education

University of King's College—2013–2014
Baccalaureate in Journalism, with distinction

  • modules: newspaper, magazine, creative non-fiction

  • writer and editor, The Commoner weekly newspaper

University of Saskatchewan—2007–2011
Bachelor degree in Art History, Honours

Content Manager
Assembly Digital Ltd., Victoria, BC—2018 to 2023

  • Planned, curated, and edited health, wellness, and lifestyle content for two websites, Facty.com and TheHabitat.com.

  • Managed of an in-depth medical subject matter expert review

  • Oversaw all topic research and selection

  • Managed the development of in-house style guides

  • Communicated with an external team of writers and designed and monitored team management metrics

  • Researched, planned, and wrote all content and copy for the website pre-launch

  • Manage a freelance editorial team of three editors and seven writers, working on a variety of projects

  • Collaborate with the Operations Manager to define new projects

  • Design instruction documentation for all projects

  • Organize, create, and deliver internal people management documentation

  • Support, onboard, and train writers and editors

Other Certifications

Certified Group Fitness Instructor—2024

Certified Weight Trainer—2022
British Columbia Parks and Recreation Association

Certified 200-Hr Yoga Teacher—2018

  • Edited and proofread articles on various topics for style and syntax.

  • Studied and implemented SEO best practices

  • Worked with development teams on UX considerations and innovations

  • Worked with marketing teams on ad campaign considerations

  • Ran email marketing campaigns, including analytics, templates, content creation, and audience segmentation.

Senior Content Manager
Growers Choice Seeds, online retail—2015 to 2024

Content Strategist/Editor/Writer
Right Words Studio, Victoria, BC

  • Create show notes, blogs, and newsletter copy for Organized Sound Productions, a podcast production company that supports women-led audio projects.

  • Write articles and manage content for ArtRow, a fine art marketplace that’s transforming how we buy art.

  • Consult and write copy for small businesses who want to update their websites or create their first online presence.

  • Write affiliate-focused articles for CTV Shopping Trends.