Blog
Thoughts on writer’s block
How does writer’s block affect you? I lay out my thoughts on this annoying but largely inevitable situation and explore some possible treatments that I’m not always very good at implementing for myself.
Happy writing: my new sustainable blogging strategy
What aspects of your job bring you joy?
For most of us, there are always going to be bits of running a business that aren't all that fun. But too often, I think, we stop really analysing those aspects and finding ways to tweak what we can so that some parts ARE enjoyable again.
5 tips for mobile-friendly content
Your site already looks good on mobile. Does it really matter if the content is written with mobile in mind, too? I’m going to argue yes, definitely, but don’t worry: I’ve got five simple ways you can make sure your web words win over distractable mobile eyeballs.
Evergreen content vs. topical content: what’s the difference?
What is evergreen content, anyway? This week’s blog post discusses why you should have a combination of evergreen and topical content on your website, and how to make the most of all your web words.
Stay motivated to create your internal content
Do you find the content you need to create for your business sometimes gets lost behind all the client work you need to do? You are so not alone, my friend! Here are three ways I’m trying to deal with losing motivation for my internal business development content!
The importance of finding your brand voice
Brand voice is as vital to business memorability as your logo, your colours, or your name. Let’s look at why it’s so important and how you can perfect yours!
Content writing vs. copywriting: what’s the difference?
Content writing and copywriting have different definitions, and websites need both. But businesses also need to make sure they’re implementing copywriting strategies into their longer “content writing” pieces.
How can you use ChatGPT for your business content writing?
How does ChatGPT help your business with content writing? Here are 3 ways this tool can take some of the busywork off your busy plate.
Who Will Write Your Web Content?
Sourcing web content isn’t always easy. Here are your three main options once you’ve decided to outsource your content writing.
Do You Need A Blog?
Does your business website need a blog? As a content strategist and writer, I have thoughts. Here are three reasons having a business blog is a good idea.
Does Your Business Even Need Good Content?
Here’s the truth: visitors to your site will judge you by the quality of your content. If you want to cry out that that’s not fair…welcome to the internet.