How can you use ChatGPT for your business content writing?

“Giving ChatGPT your time-suck tasks frees you up to focus on creating great content that will engage and convert your audience.”

What's your best productivity hack?

Chat GPT is one of the newest tools of everyone’s trade. In my previous job, I played with ChatGPT a lot. Using it to generate everything from a few more headline ideas to entire articles provided a fascinating peek into the tech-driven future of content.

Here are three ways I think you, as a business owner or a fellow content freelancer, could benefit from incorporating a bit of AI-driven assistance into your content writing.

1. Ideation

What’s a blog without topics? The horror of the blinking cursor on the empty page is something most of us have experienced.

ChatGPT is great at quickly collecting the information that would have taken most of us an hour or more of Google troubleshooting to find. If you lay out your niche and audience for ChatGPT, you’ll have a list of blog topic ideas in seconds flat.

Will all of them be winners? Absolutely not. Will some of them obviously overlap with others? Almost definitely. But if you ask for 50 suggestions and even 20 of them are workable, you’ve just saved yourself a ton of time.

I recently did exactly this for my business. Here’s what came out:

ChatGPT even broke them up into nice little categories for me:

Pretty good, right? At the very bottom, you’ll see the suggestion that prompted this very post!

2. Headlines and titles

Headlines are often what your readers first see that convince them to click in and read on.

Coming up with headline options requires changing up your language, figuring out priority keywords and rearranging them, considering the various possible interpretations and ideal lengths…it can take a lot of time and energy.

Continuing my very meta theme, I asked GPT to suggest some headlines for this post. Pasting your whole article into your prompt is another option, but I’ll stick to a basic request this time.

(Note: ChatGPT isn’t great at counting characters. This is another reason I find it’s best to request a lot of suggestions. You can always narrow it down.)

Look at that! It’s obvious that ChatGPT thinks pretty highly of itself, but these suggestions are original, unique from one another, and work in a lot of important key terms (ChatGPT, Content, Content Writing).

3. Outlines

Writing from a good outline lets you grab your readers immediately and keep them immersed for the entirety of your article.

There’s no question that building your own outlines is a good practice in strategic thinking, but just because you ask ChatGPT to tackle this task doesn’t mean you can’t still flex those mental muscles.

For instance: thinking critically about the outline ChatGPT creates and tweaking it or finding holes or redundancies in your argument that you might have otherwise missed.

I didn’t use ChatGPT to create the outline for this piece, but here’s what happened when I asked:

Not too shabby! The prompt-related bullets are a great point. I didn’t go into that for the sake of length, but I have thoughts, so maybe that’s another post!

The takeaway here? Giving ChatGPT the time-suck stuff frees you up to focus on creating great content that will engage and convert your audience.

As a society, we're often so averse to making our jobs easier on ourselves, as though if we don’t pound our heads against the wall at least once per project, we couldn’t possibly have done it right or to our full potential.

The thing is—that’s total crap. No matter how wonderful your ideas are, if you can’t express them clearly, no one is going to listen. If some AI-driven tool can help you organize your thoughts so they get the impact they deserve, that’s awesome.

If you can get your great piece in front of the right eyes thanks to an SEO-friendly headline, I’ll take that tool, thanks! And who cares where the idea for your brilliant blog post came from if the result intelligently and thoughtfully showcases your expertise and contributes to the conversation?

I’d highly recommend letting ChatGPT check some of your content writing tasks off your list.

Then, why not schedule a free consultation and let me handle the rest? Whether you need help planning out your content strategy for the coming quarter, want a practiced eye to audit your existing site, or need a bit of guidance on how to incorporate ChatGPT into your content, we should chat!